Emotional storytelling, logo and identity design. Branding is more than logo design and application. But we can do that too.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCysQSeUYRSdHm6YXrbEhoE72V1-c52MrNBM2yT9ZIwmZeVec6Atc29ziT-qo5hbhj0OgKS7s7bV2QWNdUMZYuA8tE9wrk4kdMaNT5SA6HD3WCYqON8ZfsfvPo3BV3NWCdYmTqhDAZ9Pjr/s1600/rkuchinsky_portfolio_process_09_Page_26.jpg)
In conjunction with Product Design and Marketing, Strategic Branding can drive a consistent product message that positions a product/brand to the consumer with targeted accuracy and communicates a strong emotional and valuable proposition.
We focus on 3 areas of branding-
Brand Creation (BC) - New brand development focused on establishing a foundation of brand message and identity.
Brand Extension (BX) - Leveraging of an existing brand to further establish a presence in a new product category or market segment.
Brand Development ((BD) - Management and evaluation of an existing brand to further focus or redefine a brand or product message.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUX2BLOGhyphenhyphennn_iOpv4udLVicv4eCcCbxPw7C_UZrpJl9lgQIl12oGOdYrG67XPK5ObQM2LdSe8dY0MNbnwLSE2iLLaYxfCgdg65CHxPUTsT6BL-24FTTMO2eXiZRS0V6wz4Ntr6cNMrovB/s1600/rkuchinsky_portfolio_process_09_Page_55.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdnwySolpGUk1k1clvauEjz5Ar3Wjnhsu-0sNDVp3YMjQyzqr9RZGly-GjXRqQC7GwNcwQVtMDOIepTthU1Z_NY62R1_ETrl3ybW7byu07yFem9WNJw0yoQnHO7FMNkpsI_uLZFgbJYDjN/s1600/rkuchinsky_portfolio_process_09_Page_56.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCysQSeUYRSdHm6YXrbEhoE72V1-c52MrNBM2yT9ZIwmZeVec6Atc29ziT-qo5hbhj0OgKS7s7bV2QWNdUMZYuA8tE9wrk4kdMaNT5SA6HD3WCYqON8ZfsfvPo3BV3NWCdYmTqhDAZ9Pjr/s1600/rkuchinsky_portfolio_process_09_Page_26.jpg)
In conjunction with Product Design and Marketing, Strategic Branding can drive a consistent product message that positions a product/brand to the consumer with targeted accuracy and communicates a strong emotional and valuable proposition.
We focus on 3 areas of branding-
Brand Creation (BC) - New brand development focused on establishing a foundation of brand message and identity.
Brand Extension (BX) - Leveraging of an existing brand to further establish a presence in a new product category or market segment.
Brand Development ((BD) - Management and evaluation of an existing brand to further focus or redefine a brand or product message.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUX2BLOGhyphenhyphennn_iOpv4udLVicv4eCcCbxPw7C_UZrpJl9lgQIl12oGOdYrG67XPK5ObQM2LdSe8dY0MNbnwLSE2iLLaYxfCgdg65CHxPUTsT6BL-24FTTMO2eXiZRS0V6wz4Ntr6cNMrovB/s1600/rkuchinsky_portfolio_process_09_Page_55.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdnwySolpGUk1k1clvauEjz5Ar3Wjnhsu-0sNDVp3YMjQyzqr9RZGly-GjXRqQC7GwNcwQVtMDOIepTthU1Z_NY62R1_ETrl3ybW7byu07yFem9WNJw0yoQnHO7FMNkpsI_uLZFgbJYDjN/s1600/rkuchinsky_portfolio_process_09_Page_56.jpg)
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