Strategic planning of integrated creative activites. Management of resources, schedules and targets. Strategic Planning is the first step in ensuring a consistent, branded image and focused footwear design.

Before any creative design activities, it is important to outline and determine an appropriate brand and product strategy.

The Directive Collective uses product and brand focused techniques to determine the optimum management of resources and develop creative and functional planning tools to guide the design process.

Working with the client to first determine the strategic goals of a project, we guide strategic planning ensure that product briefs, brand messages and related goals and targets are on track.

Through the development of a unique strategic plan in connection with product or brand design activities, we can ensure that a cohesive message is communicated and executed across categories, media and product.