An energetic, passionate, “big ideas guy”, Richard Kuchinsky is the Principal, Owner and Directive Creator of The Directive Collective, a progressive footwear and brand design consultancy. From advanced concepts to production, Richard and The Directive Collective are focused on providing complete strategic design solutions with a specialization in design DNA and storytelling.

With an extensive experience of over 12 years in the footwear industry and more 600 days experience on the ground in Asia, he has driven the creative design and development process focused on integrated branding and innovation.

Richard is also highly involved in design education and advocacy, lecturing and leading workshops on design practice, innovation and strategy. He is currently a contributor, mentor and moderator at Core77 and is also the founder of First Pullover, the premiere footwear design resource blog. Richard was also previously the Chair for the National (Canadian) Design Collections Committee

With an extensive range of design leadership experience in footwear design, development and brand building, Richard Kuchinsky has over 12 years of industry experience crafting innovative products and stories. His past positions include Footwear Director for hummel International A/S based in Demark, and Product Line Manager/Sr. Designer for Power Athletics Limited.

Richard believes that good design does not exist in a contextual vacuum, but rather, it is the personality of the brand that serves as the foundation for the emotional relationship between object and owner.

Richard (and The Directive Collective) are based in Toronto, Canada and work with an international selection of clients, colleagues and suppliers.

Richard Kuchinsky carrying on business as "The Directive Collective" Ontario Business Registration Number 843796590 GST Number 843796590 RT001